Search engines have had a significant impact on how people do business. They have allowed customers to be more informed about the purchases they make and the companies they do business with. This capability has been a gift and a curse to retailers and brands worldwide. The availability of information means that people will know how good or bad of an experience it can be to do business with your organization. Online reputation management is a term that recently entered business vocabulary, and now it’s something all companies need to be familiar with and take seriously. Prospects are only one search away from working with your competitors.

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